How it works
We'll ask you 50 questions on the 5 elements of influence. In 5 minutes or less you'll have a tailored report to help you improve and become more influential.
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Research-Based Questions
Our assessment features questions derived from research on the key traits for being known, liked, and trusted in your industry. -
Detailed Influence Scores
After completing the questionnaire, receive an overall influence score and detailed scores for each of the five critical elements of influence. -
Personalised Report
Get a customised report with actionable steps to immediately start improving your influence score and your impact in the field.

Designed to understand your unique journey
Get assessed on 6 key areas and discover your blend.
The questionnaire is designed to understand your unique journey and provide a tailored assessment, which supports the implicit assumption that individuals are at different points along this journey. The archetypes serve as anchor points along this developmental trajectory in building authority.

Personality & Authenticity
Delve into your self-perception and comfort level with professional visibility.

Leadership & Influence
Assess your current approach and aspiration to establish yourself as an authority and influential figure within your field.

Story & Distinctive Voice
Focus on how you construct and communicate your unique professional narrative.

Content Ecosystem
Evaluate your practical engagement with creating and disseminating your professional message across various platforms.

AI & Digital Future
This category explicitly addresses the evolving landscape of personal branding in the age of artificial intelligence and virtual identities.

Strategy, Goals & Success
Focusses on the overarching strategic intent and desired outcomes of personal branding efforts.